By: S.C. Ali
Founder/Author
The old adage goes, “When it rains, it pours.” After five months of no book events, I was fortunate to be a participant in two books events one week after another. Last week, I posted my reflection of my event with Bronze Lifestyle contributing writer Andrew Blitman at his Books and Books event. This past Saturday, I had what may be my final Barnes and Noble event for a while.
This event was oriented toward educators at the elementary, middle, and high school level. There were a series of events that took place throughout the day, and the segment involving local authors was during the final hour. There were seven authors (myself and Andrew included), and as a result, the configuration of the event was a bit different compared to previous Barnes and Noble events. Four tables were set up with two chairs per table for authors. It was oriented in a book fair style where people could walk by the tables and speak to whichever author they wished.
The Community Relations Manager (CRM) did a fantastic job in composing a summary sheet with our biographies on it. In addition, on the left side of the page, he sorted our literary works according to age group. That way, people could clearly see what novel targets which demographic. The last thing I’d want is for children under five reading my book, because it is targeted for an older audience.
My most memorable moment in the whole event was when a third grader came up to me and said, “Your book looks interesting.” Then, I explained the premise of the book to her and her parents. Her mom told me that although she was in third grade, she was reading at a mature middle school level. After my explanation, she was convinced and excited, and decided to purchase the book.
The crowd was on the smaller side, but the goal of the event was to network with fellow authors and sell copies. In that regard, it was a success. There is always room for improvement, but persistence with these sorts of events is paramount. We never know how many people show up, all we can do is remain open minded and make the best use of the situation.
I’m not sure if this will be my final Barnes and Noble event, but whatever happens on the promotion front, I’ll keep you all posted!
As always, if you’d like to purchase/review my book, the paperback version is available here. It is also available on Kindle, which can be found here.
Thanks everyone!